Promptografia e a reconfiguração da agência criativa humana
DOI:
https://doi.org/10.67937/30861128.2026.37Palavras-chave:
Promptografia, IA Generativa, Aparato, Agência Criativa, Pós-ReferencialidadeResumo
A proliferação de imagens produzidas por inteligência artificial generativa criou uma lacuna conceitual, tornando o termo “fotografia” ontologicamente inadequado e precipitando debates generalizados. Este trabalho intervém ao defender o conceito de “promptografia” para definir esta nova prática sociotécnica. Argumentamos que a promptografia visual é uma modalidade pós-referencial, distinguida da fotografia não por sua estética, mas por sua gênese no comando simbólico em vez da captura indicial. Através de uma síntese crítica, analisamos a promptografia como uma prática promulgada através de um “aparato” computacional opaco, governada por uma lógica “dromológica” de aceleração que reconfigura a agência criativa. Ancorada em estudos de caso de artistas contemporâneos, nossa análise revela este fenômeno como um potente diagnóstico do momento atual, ligando a crise da epistemologia visual às pressões psicopolíticas da sociedade do desempenho. O trabalho estabelece a importância crítica desta distinção para navegar uma cultura na qual a agência humana é cada vez mais definida como um jogo estratégico jogado contra a lógica programática de máquinas inteligentes.
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